PREMIUM BARBERSHOP APP
A End-to-end design process for a premium booking experience for a modern barbershop.
My Role & Skills
I led the end-to-end design process of a barbershop booking app, translating
customer and barber insights into a seamless scheduling experience.
I also mentored a design intern, elevating execution quality while improving team efficiency
and design consistency.
User Research
Information Architecture
Wireframing
Prototyping
Design Systems
Usability Testing
Interaction Design
Cross-Functional Leading and Collaboration
Atomic Design System
The Tech i used daily:
Team
RA
Rui Albasini
Lead Product Designer
BR
Bruna Rodrigues
Design Intern
Project Timeline
4 months
Chapter 01
DISCOVERY
Premium Barbershop is a mobile-first platform reimagining the grooming ecosystem for urban professionals and premium service providers.
By resolving core friction points, unpredictable availability, opaque wait times, and fragmented discovery, it drives measurable uplift in customer retention and operational efficiency for barbershops.
PROJECT CONTEXT
Traditional barbershop experiences falter in fast-paced urban environments, where 68% of clients report frustration from unexpected closures or queues (industry benchmark).
Premium Barbershop bridges this gap as a sophisticated mobile solution, delivering
real-time availability, digital style matching, and frictionless booking to elevate
grooming from transactional to experiential.
It aims to enhance the barbershop experience for both customers and businesses.
The Why
Have you ever eagerly headed to your favorite barbershop, only to find it unexpectedly
closed or with a large queu?
This frustating experience inspired my latest case study.
So I started to think: "what if users could instantly discover curated nearby barbershop options with transparent, real-time insights?"
Premium barbershop emerged as the answer to come in handy to help you navigate similar situations.
Premium Barbershop is designed to be a cutting-edge mobile solution to bridge the gap between busy urban users and high-quality barbershop services by integrating seamless booking interface, real-time queue tracking, style recommendations.
THE CORE CHALLENGE
Conventional barbershop user journeys suffers from systemic inefficiencies:
Inconvenience:
Many people struggle to find available barbershops, especially when their usual place
is closed or fully booked.
Lack of information:
Users often have limited information about barbers' skills, available styles,
specialties, and availability before visiting.
Time management:
Users often have limited information about barbers' skills, available styles,
specialties, and availability before visiting.
Quality inconsistency:
Quality and service can vary significantly between barbershops, leading to customer dissatisfaction.